Voiceover — advertising

Television, Radio & Online

Video examples Audio Playlist & VO Demo Clients & Projects


Video examples — Advertising

Some of the television commercials that have featured my voice are included on my YouTube Channel. This selection can be viewed in sequence or individually from the PLAYLIST drop-down menu (☰).

In addition to the television advertising shown above, examples of my work on narration for corporate video presentations, television documentries and other media are on the Voiceover—Narration page.

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Audio Playlist — Advertising

If you've only got a minute or two, the first track in the Audio Playlist below has a short VO Compilation. It's just two and a half minutes and gives you an overview of some of the voice work that is covered in more detail by other longer extracts in this and other playlists on the site.

To listen to one of the audio samples, select the file name or format (MP3 or OGA). To download one of the files, right-click (Windows) or ctrl-click (Mac) on the MP3 or OGA format link beside the file name.

(OGA is an audio OGG file required by some internet browsers.)


The playlist tracks marked 'TV-VO' are taken from television commercials, which you can see in the YouTube Channel playlist above. Most of the other tracks are radio commercials. The 'Amazing imaginary movie promo' started as an outline and piano arrangement I wrote based on 'Amazing Grace' and was produced as an additional extra, just for fun. with more than 'a little help from my friends' - Noel Carberry on Uileann Pipes, Niall Diskin on Bass, Paul Grace on Drums and Stephen Doyle who added Guitars and helped put it all together. Thanks, guys.

Other examples of my voiceover work are on the Voiceover—Narration and Performance pages.

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Advertising Voiceover work on radio, television & online

The businesses listed below represent some of the many products, services, brands and organisations that have featured my voice in their advertising and promotional campaigns.

Jaguar logo
Advertising voiceovers for Jaguar cars in 2017 & 2018.

In 2017 and 2018 Jaguar Ireland promoted the XE and XF ranges with a campaign under the banner: 'Stand out from the crowd'. Part of that campaign included radio advertising highlighting technology, engineering and sports car refinement with affordable financing.

Jaguar Land Rover Limited, based in Whitley, Coventry, England, is a subsidiary of Indian automaker Tata Motors. Design, development and manufacture of vehicles is carried out at plants in Solihull and Castle Bromich. The Jaguar and Land Rover brands have long and varied histories. Founded in 1922, they became part of British Leyland in 1968, were bought by Ford in 1990 and then by the Indian company Tata Motors in 2008. The company has a long-term commitment to research at the National Automotive Innovation Centre in the University of Warwick.

You can listen to the Jaguar commercial, or download a copy, from the audio playlist above.


Bank of Ireland logo
Online video for Bank of Ireland.

In 2017, Bank of Ireland Global Markets teamed up with financial technology company WorldFirst to offer its U.S. based SME customers a foreign exchange and payments service under the brand Bank of Ireland Global Payments. The digital service enables the bank’s SME customers in the U.S. to make international payments with no transfer fees and competitive exchange rates using a fast, efficient website interface at no additional cost.

Bank of Ireland Global Markets is a subsidiary of the Dublin-based bank; and WorldFirst, the international money transfer platform, is based in London. The voiceover was recorded in the studios of Another Avenue in Dublin. Mark Wooderson produced the 2m30s commercial, which is in the video playlist above.


Adams Art Auctions
Adam's Art Auctions

Founded in Dublin in 1887, James Adam and Sons Ltd is one of Ireland’s leading Fine Art Auctioneers and Valuers. The company has been based on St Stephen’s Green in Dublin’s city centre for over one hundred and thirty years.

You can listen to one of the radio advertisements I recorded for Adam's online art auctions in 2021, or download a copy, from the audio playlist above.

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British Airways
Transatlantic service to the USA

British Airways promoted flights to McCarran International Airport, Las Vegas via London, Gatwick in a 2018 radio advertising campaign. With a range of travel options, from first to business class, premium or economy – with baggage, in-flight entertainment, food and drink included – the 10 hour flight from London was billed as the best way to get from "St Stephen's Green to the bright lights of the Strip".

You can listen to the British Airways commercial, or download a copy, from the audio playlist above.

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eir telecommunications
Ireland's largest telecoms network

eir is the main supplier of fixed-line and mobile telecommunications services in Ireland delivering a wide range of voice, data, broadband and ICT services to the residential, business and public sector markets.

In 2017 the company promoted 'The Ultimate Sports Bundle' – part of its TV and broadband servivces for residential customers. The voiceover for the advertising campaign was used on radio and television.


Beko Fridges
Home Appliances

A welcome opportunity to perform on the relaxed stage of a 30 second radio commercial was afforded by Beko Home Appliances when they asked Newstalk radio to produce and place an easygoing script for their range of domestic fridges. Neil Kavanagh, head of production at Newstalk, produced the commercial, which you can hear in the audio playlist above.

The script starts with: "The fridge — they're all pretty much the same — they keep your food cool and fresh." But with a gentle, playful, rhythmical tune behind a simple explanation as to why their product is better by design, this commercial uses time and space to very good effect. As the script itself unashamedly suggests: "Smart, eh?".

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Irish Independent
News Media

The national daily newspaper, The Irish Independent, published a feature on privacy during the summer of 2014. I was invited to provide the voiceover for two radio commercials that were produced to promote the articles on all stations, one for each edition of the newspaper.

Under the heading, "The big question: do we want sharing culture or is privacy our priority?", journalist Adrian Weckler explored trends in technology that allow for all sorts of surveillance, from supermarkets experimenting with tracking what your eyes look at to collecting marketing information about you, to security services keeping an eye on you, just in case. He concluded by raising two basic questions: "does it bother you that Facebook, Amazon and Google track you around the web? Would it bother you if you knew that the State was doing the same?"


RTE Sport
National Radio
RTÉ Sport

The RTÉ Sports Department promoted its coverage of the Six Nations Rugby matches in 2017 and 2018 with a series of radio commercials, which were aired by the national broadcaster from February in each year. My work for the sports department in 2016 included the UEFA Euro 2016 soccer tournament in France with a series of 30 second commercials on RTÉ Radio 1 in the summer of that year. The win against the Italy team, which secured entry into the knock-out stages of the competition added a triumphant air to the script that followed!

In 2015, the national radio station also promoted Rugby World Cup 2015 with a 30 second commercial in the week before the games began — there's a copy of the commercial in the audio playlist above. At regular intervals during the six weeks of rugby coverage (18 September to 31 October 2015) additional messages were designed to promote RTÉ as the official radio broadcaster of Rugby World Cup.

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Irish Water
National Radio
Irish Water

The Irish Meteorological Service, Met Éireann, defines a heatwave as five consecutive days of temperatures above 25 degrees Celsius. Warnings of drought or near-drought conditions for the entire country during the long, hot summer of 2018 followed sustained high temperatures, not experienced in Ireland since 1976, accompanied by weeks of no rainfall. As concerns about water supplies rose with the high temperatures, Ireland's national water utility, Irish Water, launched campaigns promoting water conservation. I recorded the voice over for one of the national radio advertising scripts in July 2018.


RTÉ National Symphony Orchestra &
RTÉ Concert Orchestra

RTE Concert Orchestra

The RTÉ National Symphony Orchestra promotes its concerts in the National Concert Hall, Earlsfort Terrace, Dublin with radio commercials during the year. Since it expanded its first orchestra to symphonic size in 1948, the national broadcaster, Raidió Teilifís Éireann, has further developed its commitment to music performance to now include a number of outstanding orchestras and ensembles and a dedicated classical music station, RTÉ Lyric FM.

The RTÉ Concert Orchestra (voted the World’s Favourite Orchestra in an international poll in 2015) has performed everything from the original seven-minute interval performance that was ' Riverdance'; to classical legends like Pavarotti; international stars like Billy Ocean; home-grown talent like Imelda May; ballet and opera performances; Music in the Classroom series; Stephen Rennicks’ score for the Oscar, BAFTA and IFTA-winning 'Room' (2016); and big screen live orchestral scores of much-loved cinema classics.

My work has included radio promos for both orchestras, including 2FM’s 'Live with Jenny Greene and the RTÉ Concert Orchestra' sell-out celebration of 90s dance music at the 3Arena, Dublin in April 2017. Read more and listen here.


NLI Exhibition
Radio promotion for the National Library of Ireland (NLI) Seamus Heaney Exhibition

Seamus Heaney: Listen Now Again was the first major exploration of the poet’s work since his death in 2013. It featured his literary archive, owned by the National Library of Ireland (NLI) and was the inaugural exhibition at a new cultural centre in the Bank of Ireland, and the first time the NLI held an exhibition in a space outside the library. The exhibition told the poet's story from the beginning to his world renown. A recurrent motif in Heaney’s poetry – the four elements: earth, fire, water and air – was at the heart of the concept designed by Ralph Appelbaum and Associates.

The exhibition commercial, produced by RTÉ, was broadcast on national radio in September 2020. Read more and listen here.


Bord Gais logo
From TV campaigns for gas utility company's move into electricity supply to tactical TV and Radio advertising

Bord Gais Networks logo

Bord Gáis launched a major corporate campaign to promote the gas company’s move into the deregulated electricity supply market. A 40-second TV commercial was produced early in 2008. The campaign evolved throughout the year and included a new energy saving TV commercial in the autumn, based on those visuals.

The networks division of Bord Gáis ran a safety campaign in January and February 2009 on Radio and TV highlighting the dangers of Carbon Monoxide. The 30sec radio and TV commercials together with other examples of my work for the brand are featured in the playlists above and on my YouTube channel, including the 'Bloom' TV commercial.

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Audi logo
Advertising and promotional voiceovers for Audi cars, servicing and financing.
In-store video promos for Audi, VW and Seat.

VW & SEAT logos

My work for the Audi brand between 2010 and 2016 included television and radio advertising for the company and its dealer network, and also showroom and online promotional videos.

The voiceover work includes the campaigns for Audi quattro (2016 on TV) and the updated Audi Q7, which was featured in a 30 second TV commercial (2015) — ‘Live the everyday extraordinary’. That advertisement highlighted changes to the car using athletic visual metaphors to underscore fitness and greatness, and make for a smart thirty seconds on TV. The 2014 cross-media campaign for the Audi A6 opened with another TV commercial where the creative dramatised the car's speedy decision-making process using a finger-clicking motif, illustrating the thousands of split-second decisions the vehicle makes to assist its driver. Previous commercials on TV and Radio were for the Audi quattro all-wheel drive system, the company’s 'Future Now' sales events in Ireland, and the launch of other models including the Q3 which was promoted on TV and Radio in 2011.

In November 2009, Volkswagen Group Ireland took control of another VW brand, SEAT, in addition to its distribution of Audi vehicles in Ireland. Voiceover work for the Volkswagen and SEAT brands in 2013/2014 was for showroom videos. Read more.


NSAI logo
The National Standards Authority of Ireland

NSAI, the National Standards Authority of Ireland, is the official standards body of Ireland. My first involvement with the brand was in a national radio campaign in 2009. That was developed into a series of new radio commercials since then, many of which included testimonials featuring members of the management teams in some of the companies supported by NSAI. Towards the end of 2017 a new radio script featured my voice delivering a sober call to action over an excited character in the background delighted with his NSAI Seal of Approval — you can hear it in the audio playlist above.

The organisation also produced a corporate video for their website, which is featured on the Narration page of this website.


The Galway Races logo
Summer Festival

National Radio and Television advertising in 2017 for the seven day Summer Festival in Ballybrit was followed by other campaigns in 2018 and 2019. Horse racing is the focus of the festival, but the large crowds that visit the racecourse, just a few kilometres north-west of Galway City, also go there for the live music and entertainment, the fashion, family fun and great atmosphere. You can hear the 30sec radio advertisement from 2018 in the audio playlist above. TV and Online commercials, and other examples of my work, are featured in the video playlist above, including this 20sec 'Galway Races' TV commercial from 2018.

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Radisson Blu logo
Tourist Attraction

Radisson Blu Hotels, part of the Rezidor Hotel Group, operates more than 230 hotels worldwide, and is a first class full service hotel brand. In Ireland, during the summer of 2015, it joined the promotional canmpaign for the 'Wild Atlantic Way' with a 30 second radio commercial on all major national radio stations.

From its launch in 2014, the 'Wild Atlantic Way', a rugged authentic route along the western coast of Ireland, has been positioned as a significant tourist attraction by Fáilte Ireland, the national tourism promotion agency. The route stretches from Donegal in the North West to Cork on the South Coast.


J&J logo
Health Care

The health care and pharmaceuticals company, Johnson & Johnson, was looking for a child to feature in their ad campaign for Provin. Before the nationwide campaign was launched, the radio commercial in the playlist above was designed to recruit the star of the campaign.

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Peugeot logo
VO work for Peugeot cars on Radio and Television

The first car commercial I worked on was for Peugeot in Ireland in 2008 and early 2009, when the company promoted its range of efficient HDi diesel engines. The technology allowed motorists to save on fuel costs and take advantage of changes in registration and road tax, which applied at the time in Ireland. The campaign was later extended on TV and Radio. The Peugeot TV advertising included a whimsical take on how to save money and the environment with the HDi diesel equipped cars and was supported by a Peugeot radio commercial which also featured the voice of Paul Tylak. Radio was used to support a TV campaign that highlighted the 2,000 Km range of the Peugeot 308 with an unusual treatment called, appropriately, 'Breathless', which is included in the audio playlist above.


Dublin Airport Authority logo
Dublin Airport Authority

During the summer of 2011, Dublin Airport Authority (DAA) launched a series of radio commercials in a campaign to promote their airport parking facilities and in particular, the convenience of online booking. The 30sec radio ad 'Convenience' also featured the voices of Deborah Pearce (as my wife) and Ger Ryan (as the announcer).

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National Lottery logo

The 'Game Procedures' of the EuroMillions lottery limit the maximum prize fund to €190 million. The previous jackpot cap of €185 million was reached on 8 July 2011. After that record jackpot was won on 12 July 2011, the cap increased to €190 million. In July 2011, the company that administered the lottery at the time, An Post National Lottery Company, a subsidiary of the national postal service provider, created a new promotional campaign to generate awareness for that lottery milestone. The 60sec radio ad 'Biggest Ever', which also featured the voice of Dermot Magennis, is in the audio playlist above.


Emergency Response logo
Emergency Response

A television campaign for Emergency Response began with a 20 sec TV commercial early in 2010. Emergency Response provides telephone-enabled monitoring and alarm services that help older people and those with long term needs to live independently.

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World Vision logo
Children's Charity

World Vision Ireland, the children's charity, development and advocacy organisation ran a series of radio commercials to recruit people for its Child Sponsorship scheme. The World Vision 'Guardian Angels' campaign was based on 30sec radio commercials, such as the one featured in the audio playlist above.


Friends in Ireland logo
Friends in Ireland Charity

Friends in Ireland is a charity which aims to provide support for sustainable development projects in South Africa. In 2010, Bill Felton asked me to add a voice to a fundraising commercial he produced as part of the charity's work helping to alleviate the suffering of some of the two million men, women and children infected in that country by HIV AIDS. Read more.


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Television commercials for the Audi Q7 & A6

Audi Q7
The television commercial 'Live the everyday extraordinary' for the Audi Q7 (car illustrated above) was aired in Ireland during 2015.

The updated Audi Q7 was featured in a 30 second TV commercial 'Live the everyday extraordinary' in the summer of 2015. One thing dropped from the old model was weight — apparently, the equivalent of a grand piano. While the television script didn't say that, the message was that the lean, agile, but powerful SUV had fitness and greatness in abundance to take its place.

You can see the TV commercial for the Audi Q7 here on my YouTube Channel.

The Audi commercials featuring my voice in 2014 were campaigns for cars and service on radio and television. On TV, a 40 second advertisement, shot in black and white with a few hints of red, showed the Audi A6 car driving through the rugged terrain and extreme climate of Iceland. The click metaphor in the commercial suggests the speed with which the car’s systems make a whole host of decisions. Some of the technology featured visually includes rain sensors that operate the wipers; headlights that switch on automatically as darkness falls; lane assistance guiding the car to the right side of the road marking; a thermal imaging night-vision system detecting pedestrians in the dark; and auto dimming in the rear-view mirror when another vehicle's headlights are detected.

The full package of driver assist technology might come close to the cost of a chauffeur, but the car and the commercial are impressive!

You can see the TV commercial for the Audi A6 here on my YouTube Channel.

Audi A6 TV commercial
The Audi A6 television commercial aired in Ireland during 2014.


The RTÉ Concert Orchestra

2FM’s 'Live with Jenny Greene' at 3Arena in April 2017

In 2016 RTÉ 2FM brought Jenny Greene and the RTÉ Concert Orchestra together at the 'Electric Picnic' music festival. Responding to audience demand for more, 2FM brought that Live 90’s Experience back to 3Arena in Dublin. Jenny Greene was joined by Cork based singer Gemma Sugrue and conductor Gavin Murphy.

The radio commercials in the playlist (below) were produced and recorded in RTÉ by Shane Freeman and broadcast before the concert which was staged at 3Arena in Dublin on Friday 21 April 2017. The VO scripts that I delivered at the beginning of the commercials were excerpts from the lyrics of some of the songs performed at the concert.

Radio commercials for 2FM promoting the RTÉ Concert Orchestra gig
(right-click on MP3 or OGA to download audio file in either format.)


Other voices on these commercials: Adam Fogarty and Aifric O'Connell.

The concert featured numbers like Rhythm is a Dancer, Children, Not Over Yet, Everybody’s Free and Insomnia. The gig introduced a whole new audience to the thrill of seeing and hearing an orchestra in full flight.

Jenny Greene with RTE Concert Orchestra
The collaboration between Jenny Greene (above) and the 48-piece RTÉ Concert Orchestra featured live performances of 90s club classics.


The 'Friends in Ireland' Charity

Friends In Ireland charity
The work of the 'Friends In Ireland' Charity in Africa is organised from its base in Ireland.

Friends in Ireland is a registered Irish Charity. The charity encourages the engagement of the Irish public with its development work in South Africa and with development issues more broadly. Friends In Ireland was founded by Marian Finucane and John Clarke following a visit to South Africa in June 2002. During this visit, they witnessed some of the devastating impact of HIV and AIDS on South African communities and the resulting affects on orphaned and vulnerable children.

The Friends In Ireland Trust is a registered Trust, Non-Profit Organisation and Public Benefit Organisation in South Africa. The Trust supports Orphans and Vulnerable Children in South Africa through three main projects:

The work of the charity is outlined at friendsinireland.org

You can see the short introductory video, made for the charity by Bill Felton, here on my YouTube Channel.


Seamus Heaney: Listen Now Again

NLI Seamus Heaney Exhibition
The NLI exhibition at the Bank of Ireland Cultural and Heritage Centre, Westmoreland Street, Dublin.

Seamus Heaney (1939–2013), the Irish poet, playwright and translator, was the subject of this National Library of Ireland (NLI) exhibition in Dublin. Heaney, who received the 1995 Nobel Prize in Literature, was described by Blake Morrison, in his book Seamus Heaney, as "that rare thing, a poet rated highly by critics and academics yet popular". One of his earliest published collections of poems, Death of a Naturalist, remains one of his best-known works.

Radio commercial promoting the exhibition.

NLI Seamus Heaney Exhibition
Bank of Ireland Cultural and Heritage Centre, Dublin

The exhibition was designed by Ralph Appelbaum Associates (RAA), a firm based in New York, with a branch office in London, that specialises in the planning and design of museums, exhibits, educational environments and visitor attractions.

Describing the background to the exhibition and the concept behind it, the designers said: Seamus Heaney: Listen Now Again is the first major exploration of the poet’s work since his passing in 2013, as his literary archive, owned by the National Library of Ireland (NLI), is revealed to the public. It is also the inaugural exhibition at a new cultural centre in the Bank of Ireland, and is the first time the NLI has held an exhibition in a space outside the library. The exhibition's core idea is one Heaney prized — that the transformative power of language can help us 'listen now again' to our world and our surroundings.

The exhibition tells the story of the poet’s work through an evolving thematic progression that leads us from the ordinary origins of Heaney’s birth through to his success, skill and dedication to the transformative power of poetry. Driving the progression from one theme to the next is the idea of transformation—from earth to air, dark to light, beginnings to completion, and the ordinary to the extraordinary. A recurrent motif in Heaney’s poetry—the four elements—form RAA’s guiding design principle ‘From Earth to Air’. The elemental themes of earth, fire, water and air each convey a period in Heaney’s life, and inform the visitor experience. In this exhibition, Excavations is represented by earth, Creativity by fire, Conscience by water, and Marvels by air.

NLI Seamus Heaney Exhibition
The photographs of the exhibition were taken by Andrew Lee.