Voiceover — advertising

Television, Radio & Online

 

Video examples — Advertising

Some of the television commercials that have featured my voice are included on my YouTube Channel. This selection can be viewed in sequence or individually from the PLAYLIST drop-down menu (☰).

In addition to the television advertising shown above, examples of my work on narration for corporate video presentations, television documentries and other media are on the Voiceover—Narration page.

Audio Playlist — Advertising

If you've only got a minute or two, the first track in the Audio Playlist below has a short VO Compilation. It's just two and a half minutes and gives you an overview of some of the voice work that is covered in more detail by other longer extracts in this and other playlists on the site.

To listen to one of the audio samples, select the file name or format (MP3 or OGA). To download one of the files, right-click (Windows) or ctrl-click (Mac) on the MP3 or OGA format link beside the file name.

The playlist tracks marked 'TV-VO' are taken from television commercials, which you can see in the YouTube Channel playlist above. Most of the other tracks are radio commercials. The 'Amazing imaginary movie promo' started as an outline and piano arrangement I wrote based on 'Amazing Grace' and was produced as an additional extra, just for fun. with more than 'a little help from my friends' - Noel Carberry on Uileann Pipes, Niall Diskin on Bass, Paul Grace on Drums and Stephen Doyle who added Guitars and helped put it all together. Thanks, guys.

Other examples of my voiceover work are on the Voiceover—Narration and Performance pages.

Advertising Voiceover work on radio, television & online

The businesses listed below represent some of the many products, services, brands and organisations that have featured my voice in their advertising and promotional campaigns.

In its 2023 & 2024 radio campaigns, FAIRCO invited listeners to discover how it has brought clarity and satisfaction to crafting bespoke windows and doors in Dublin.

The 'Things will become clear' campaign began with a 30-second ad.

and was supported later by a 10-second script.

Founded in 1998 by Jim Toal, FAIRCO grew from a small start-up employing two people to a team of over 40 skilled craftsmen and specialists. The company's Dublin showrooms are in Deansgrange and Santry. The radio campaign was developed by Foe.

Download a copy of the audio from the audio playlist, or by right-clicking the 'play' button above.

In 2017, Bank of Ireland Global Markets teamed up with financial technology company WorldFirst to offer its U.S. based SME customers a foreign exchange and payments service under the brand Bank of Ireland Global Payments. The digital service enables the bank’s SME customers in the U.S. to make international payments with no transfer fees and competitive exchange rates using a fast, efficient website interface at no additional cost.

Bank of Ireland Global Markets is a subsidiary of the Dublin-based bank; and WorldFirst, the international money transfer platform, is based in London. The voiceover was recorded in the studios of Another Avenue in Dublin. Mark Wooderson produced the 2m30s commercial, which is in the video playlist above.

 

Founded in Dublin in 1887, James Adam and Sons Ltd is one of Ireland’s leading Fine Art Auctioneers and Valuers. The company has been based on St Stephen’s Green in Dublin’s city centre for over one hundred and thirty years.

You can listen to one of the radio advertisements I recorded for Adam's online art auctions in 2021, or download a copy, from the audio playlist above.

 

British Airways promoted flights to McCarran International Airport, Las Vegas via London, Gatwick in a 2018 radio advertising campaign. With a range of travel options, from first to business class, premium or economy – with baggage, in-flight entertainment, food and drink included – the 10 hour flight from London was billed as the best way to get from "St Stephen's Green to the bright lights of the Strip".

You can listen to the British Airways commercial, or download a copy, from the audio playlist above.

 

eir is the main supplier of fixed-line and mobile telecommunications services in Ireland delivering a wide range of voice, data, broadband and ICT services to the residential, business and public sector markets.

In 2017 the company promoted 'The Ultimate Sports Bundle' – part of its TV and broadband servivces for residential customers. The voiceover for the advertising campaign was used on radio and television.

 

A welcome opportunity to perform on the relaxed stage of a 30 second radio commercial was afforded by Beko Home Appliances when they asked Newstalk radio to produce and place an easygoing script for their range of domestic fridges. Neil Kavanagh, head of production at Newstalk, produced the commercial, which you can hear in the audio playlist above.

The script starts with: "The fridge — they're all pretty much the same — they keep your food cool and fresh." But with a gentle, playful, rhythmical tune behind a simple explanation as to why their product is better by design, this commercial uses time and space to very good effect. As the script itself unashamedly suggests: "Smart, eh?".

 

The national daily newspaper, The Irish Independent, published a feature on privacy during the summer of 2014. I was invited to provide the voiceover for two radio commercials that were produced to promote the articles on all stations, one for each edition of the newspaper.

Under the heading, "The big question: do we want sharing culture or is privacy our priority?", journalist Adrian Weckler explored trends in technology that allow for all sorts of surveillance, from supermarkets experimenting with tracking what your eyes look at to collecting marketing information about you, to security services keeping an eye on you, just in case. He concluded by raising two basic questions: "does it bother you that Facebook, Amazon and Google track you around the web? Would it bother you if you knew that the State was doing the same?"

 

In 2017 and 2018 Jaguar Ireland promoted the XE and XF ranges with a campaign under the banner: 'Stand out from the crowd'. Part of that campaign included radio advertising highlighting technology, engineering and sports car refinement with affordable financing.

Jaguar Land Rover Limited, based in Whitley, Coventry, England, is a subsidiary of Indian automaker Tata Motors. Design, development and manufacture of vehicles is carried out at plants in Solihull and Castle Bromich. The Jaguar and Land Rover brands have long and varied histories. Founded in 1922, they became part of British Leyland in 1968, were bought by Ford in 1990 and then by the Indian company Tata Motors in 2008. The company has a long-term commitment to research at the National Automotive Innovation Centre in the University of Warwick.

You can listen to the Jaguar commercial, or download a copy, from the audio playlist above.

 

The RTÉ Sports Department promoted its coverage of the Six Nations Rugby matches in 2017 and 2018 with a series of radio commercials, which were aired by the national broadcaster from February in each year. My work for the sports department in 2016 included the UEFA Euro 2016 soccer tournament in France with a series of 30 second commercials on RTÉ Radio 1 in the summer of that year. The win against the Italy team, which secured entry into the knock-out stages of the competition added a triumphant air to the script that followed!

In 2015, the national radio station also promoted Rugby World Cup 2015 with a 30 second commercial in the week before the games began — there's a copy of the commercial in the audio playlist above. At regular intervals during the six weeks of rugby coverage (18 September to 31 October 2015) additional messages were designed to promote RTÉ as the official radio broadcaster of Rugby World Cup.

 

The Irish Meteorological Service, Met Éireann, defines a heatwave as five consecutive days of temperatures above 25 degrees Celsius. Warnings of drought or near-drought conditions for the entire country during the long, hot summer of 2018 followed sustained high temperatures, not experienced in Ireland since 1976, accompanied by weeks of no rainfall. As concerns about water supplies rose with the high temperatures, Ireland's national water utility, Irish Water, launched campaigns promoting water conservation. I recorded the voice over for one of the national radio advertising scripts in July 2018.

 

The RTÉ National Symphony Orchestra promotes its concerts in the National Concert Hall, Earlsfort Terrace, Dublin with radio commercials during the year. Since it expanded its first orchestra to symphonic size in 1948, the national broadcaster, Raidió Teilifís Éireann, has further developed its commitment to music performance to now include a number of outstanding orchestras and ensembles and a dedicated classical music station, RTÉ Lyric FM.

The RTÉ Concert Orchestra (voted the World’s Favourite Orchestra in an international poll in 2015) has performed everything from the original seven-minute interval performance that was ' Riverdance'; to classical legends like Pavarotti; international stars like Billy Ocean; home-grown talent like Imelda May; ballet and opera performances; Music in the Classroom series; Stephen Rennicks’ score for the Oscar, BAFTA and IFTA-winning 'Room' (2016); and big screen live orchestral scores of much-loved cinema classics.

My work has included radio promos for both orchestras, including 2FM’s 'Live with Jenny Greene and the RTÉ Concert Orchestra' sell-out celebration of 90s dance music at the 3Arena, Dublin in April 2017. Read more and listen here.

 

Seamus Heaney: Listen Now Again was the first major exploration of the poet’s work since his death in 2013. It featured his literary archive, owned by the National Library of Ireland (NLI) and was the inaugural exhibition at a new cultural centre in the Bank of Ireland, and the first time the NLI held an exhibition in a space outside the library. The exhibition told the poet's story from the beginning to his world renown. A recurrent motif in Heaney’s poetry – the four elements: earth, fire, water and air – was at the heart of the concept designed by Ralph Appelbaum and Associates.

The exhibition commercial, produced by RTÉ, was broadcast on national radio in September 2020. Read more and listen here.

 

Bord Gáis launched a major corporate campaign to promote the gas company’s move into the deregulated electricity supply market. A 40-second TV commercial was produced early in 2008. The campaign evolved throughout the year and included a new energy saving TV commercial in the autumn, based on those visuals.

The networks division of Bord Gáis ran a safety campaign in January and February 2009 on Radio and TV highlighting the dangers of Carbon Monoxide. The 30sec radio and TV commercials together with other examples of my work for the brand are featured in the playlists above and on my YouTube channel, including the 'Bloom' TV commercial.

 

My work for the Audi brand between 2010 and 2016 included television and radio advertising for the company and its dealer network, and also showroom and online promotional videos.

The voiceover work includes the campaigns for Audi quattro (2016 on TV) and the updated Audi Q7, which was featured in a 30 second TV commercial (2015) — ‘Live the everyday extraordinary’. That advertisement highlighted changes to the car using athletic visual metaphors to underscore fitness and greatness, and make for a smart thirty seconds on TV. The 2014 cross-media campaign for the Audi A6 opened with another TV commercial where the creative dramatised the car's speedy decision-making process using a finger-clicking motif, illustrating the thousands of split-second decisions the vehicle makes to assist its driver. Previous commercials on TV and Radio were for the Audi quattro all-wheel drive system, the company’s 'Future Now' sales events in Ireland, and the launch of other models including the Q3 which was promoted on TV and Radio in 2011.

In November 2009, Volkswagen Group Ireland took control of another VW brand, SEAT, in addition to its distribution of Audi vehicles in Ireland. Voiceover work for the Volkswagen and SEAT brands in 2013/2014 was for showroom videos. Read more.

 

In the summer months of 2023 Hyundai sponsorship of the 'Traffic & Travel' item on RTÉ Radio 1 gave morning and drivetime radio news listeners information on what might get in their way, or help them on their way.

Hyundai Motors, based in South Korea, was founded in 1967. The first car sold by the company was the Cortina, a project with Ford in 1968. In the mid 1970s, when Hyundai set about developing its own car, it hired management and engineering people from Austin Morris, part of British Leyland, and British Racing Motors (BRM). The styling for the first car was by Giorgio Giugiaro of ItalDesign and the engine was provided by Japan's Mitsubishi Motors.

As of 2022, Hyundai is the world's third-largest carmaker, behind Toyota and Volkswagen. It operates the world's largest integrated car manufacturing facility in South Korea, selling in 193 countries through 5,000 dealerships and showrooms.

 

NSAI, the National Standards Authority of Ireland, is the official standards body of Ireland. My first involvement with the brand was in a national radio campaign in 2009. That was developed into a series of new radio commercials since then, many of which included testimonials featuring members of the management teams in some of the companies supported by NSAI. Towards the end of 2017 a new radio script featured my voice delivering a sober call to action over an excited character in the background delighted with his NSAI Seal of Approval — you can hear it in the audio playlist above.

The organisation also produced a corporate video for their website, which is featured on the Narration page of this website.

 

National Radio and Television advertising in 2017 for the seven day Summer Festival in Ballybrit was followed by other campaigns in 2018 and 2019. Horse racing is the focus of the festival, but the large crowds that visit the racecourse, just a few kilometres north-west of Galway City, also go there for the live music and entertainment, the fashion, family fun and great atmosphere. You can hear the 30sec radio advertisement from 2018 in the audio playlist above. TV and Online commercials, and other examples of my work, are featured in the video playlist above, including this 20sec 'Galway Races' TV commercial from 2018.

 

Radisson Blu Hotels, part of the Rezidor Hotel Group, operates more than 230 hotels worldwide, and is a first class full service hotel brand. In Ireland, during the summer of 2015, it joined the promotional canmpaign for the 'Wild Atlantic Way' with a 30 second radio commercial on all major national radio stations.

From its launch in 2014, the 'Wild Atlantic Way', a rugged authentic route along the western coast of Ireland, has been positioned as a significant tourist attraction by Fáilte Ireland, the national tourism promotion agency. The route stretches from Donegal in the North West to Cork on the South Coast.

 

The health care and pharmaceuticals company, Johnson & Johnson, was looking for a child to feature in their ad campaign for Provin. Before the nationwide campaign was launched, the radio commercial in the playlist above was designed to recruit the star of the campaign.

 

The first car commercial I worked on was for Peugeot in Ireland in 2008 and early 2009, when the company promoted its range of efficient HDi diesel engines. The technology allowed motorists to save on fuel costs and take advantage of changes in registration and road tax, which applied at the time in Ireland. The campaign was later extended on TV and Radio. The Peugeot TV advertising included a whimsical take on how to save money and the environment with the HDi diesel equipped cars and was supported by a Peugeot radio commercial which also featured the voice of Paul Tylak. Radio was used to support a TV campaign that highlighted the 2,000 Km range of the Peugeot 308 with an unusual treatment called, appropriately, 'Breathless', which is included in the audio playlist above.

 

During the summer of 2011, Dublin Airport Authority (DAA) launched a series of radio commercials in a campaign to promote their airport parking facilities and in particular, the convenience of online booking. The 30sec radio ad 'Convenience' also featured the voices of Deborah Pearce (as my wife) and Ger Ryan (as the announcer).

 

The 'Game Procedures' of the EuroMillions lottery limit the maximum prize fund to €190 million. The previous jackpot cap of €185 million was reached on 8 July 2011. After that record jackpot was won on 12 July 2011, the cap increased to €190 million. In July 2011, the company that administered the lottery at the time, An Post National Lottery Company, a subsidiary of the national postal service provider, created a new promotional campaign to generate awareness for that lottery milestone. The 60sec radio ad 'Biggest Ever', which also featured the voice of Dermot Magennis, is in the audio playlist above.

 

A television campaign for Emergency Response began with a 20 sec TV commercial early in 2010. Emergency Response provides telephone-enabled monitoring and alarm services that help older people and those with long term needs to live independently.

 

World Vision Ireland, the children's charity, development and advocacy organisation ran a series of radio commercials to recruit people for its Child Sponsorship scheme. The World Vision 'Guardian Angels' campaign was based on 30sec radio commercials, such as the one featured in the audio playlist above.

 

Friends in Ireland is a charity which aims to provide support for sustainable development projects in South Africa. In 2010, Bill Felton asked me to add a voice to a fundraising commercial he produced as part of the charity's work helping to alleviate the suffering of some of the two million men, women and children infected in that country by HIV AIDS. Read more.